USAID
USAID & Peace Corps Celebrate 40-Years of the SPA Program
As a communications consultant for Knowledge Partners on the USAID DEVELOP contract, Peel helped develop a campaign commemorating 40 years of the USAID-Peace Corps Small Project Assistance (SPA) Program. A key element of the project involved capturing compelling stories from the field, requiring Peel to source and manage local film crews in three different countries. Working closely with USAID, the team developed interview questions and shot lists, ensuring a strategic approach to storytelling. Peel oversaw every stage of production, from storyboarding and filming to post-production and final approvals. The result was a powerful six-minute film, which premiered at a special reception event, alongside a two-minute version designed for social media engagement. Additionally, the campaign’s rich content was used to develop a multi-story blog, further amplifying the impact and legacy of the SPA Program.