Peel Communications partnered with The Miami Foundation on an Arts Access campaign to announce the Catalyst Grant recipients, a grant program dedicated to closing gaps in arts education across the region. To amplify the impact of this initiative, Peel developed a strategic communications plan, equipping grantees with a toolkit needed to generate awareness and engagement. The toolkit included fully customizable resources such as a press release template, social media posts with accompanying graphics, a recommended hashtag for social tracking, and an email signature badge graphic. Peel also crafted key messages, a leadership blog, and newsletter content, ensuring a cohesive and compelling narrative that highlighted the importance of arts education and the transformative work of the Catalyst Grant recipients.